Developing Attractive E-Commerce Content to grow traffic and conversion
The Client:
A renowned Dubai-based e-commerce company specializing in products essential for writing. With a wide range of products on offer, including diaries, notebooks, day planners, and Lifestyle gadgets, they focus on being a one-stop shop for all the customer’s writing and planning needs.
The Task:
The client hired us to create curated content for them to ensure prospective customers spent the maximum time possible on the website, browsed more products, and made a purchase.
The Solution:
After understanding the exact requirement of the client, we deployed a multi-pronged approach that included the following aspects
- Defining the target audience sets and profiling them.
- Setting up the brand’s writing style and tone.
- Developing a content strategy approach.
- Recognizing and emphasizing the unique qualities of the brand.
- Writing copy that aligns with the customer’s perspective.
- Writing crisp and specific product descriptions based on feedback from existing customers.
Furthermore, we also ensured that the content flow was designed to smooth the user experience and encourage product sales. Shortly after the deployment of our strategy, it was observed that the quality of leads generated through the website went up.
