How to Increase Website Conversion Rate (CR)?

Having understood the definition and significance of CR, we can now look at multiple ways you can boost your website’s CR to a market-leading level.

1. Deliver the right Value Proposition:

Essentially, the Value Proposition is the company’s promise to deliver significant value to the customers through apparent features and by being solution-oriented. Simply put, it is a satisfactory solution to a consumer problem. Your website needs a crystal-clear value proposition to compel the customers to buy your products/services. For example, a company like Uber has a value proposition that is the “Smartest way to get around.” It solves the problem of customers looking for a taxi by bringing a taxi to them instantly, and it works 24 X 7. Similarly, your business needs to have a well-defined solution to a problem your target customer is facing.

Create Compelling Headlines:

One of the easier ways to increase your CR is to write suitable headlines to grab the attention of website viewers. According to recent research, “97 percent of people pay attention to the headline of a content. ⁽¹⁾” Here are a few tips to help you write better headlines:

• Use Numbers and Data in a headline
• Make the Headline Unique
• Be Specific
• Bring an element of Urgency
• Dispense Useful Information

Considering these tips following are a few examples of captivating headlines:

      a). “You’ll Be Sorry if You Miss This Guide to lose weight effectively in 6 weeks.”

     b). “Hanging on to Your 10-Year-Old Car? Here’s What You’re Missing”

     c) .“How to get the best performance from your smartphone in 4 simple steps.”

3. Strengthen your Call-To-Action (CTA):

A call to action (CTA) is an important marketing strategy if your objective is to stand out from all competing websites. A CTA on the landing page has been shown to increase conversion rates by up to 80 percent in some cases. Keeping the CTA simple helps the customer choose without getting overwhelmed by many options. You can utilize some of these tips to write compelling CTA for your website:

• Start your CTA with a strong command Verb. e.g., “Shop,” “Buy,” “Order,” “Subscribe,” “Download,” etc.
• Use Words and Phrases that provoke Enthusiasm. e.g., “Buy now to avail of the offer,” “Start planning your dream holiday today,” etc.
• Be bold and Creative without hesitation,g., “Your path to a healthy life starts here,” or “We are just a phone call away.”
• Use numbers as much as possible, g., “Order now for 1-day delivery”, “Subscribe to avail 20% discount.”

4. Seek to answer genuine Questions That your customers seek:

The overall content of your website should be focused on answering the questions that arise in the potential consumer’s mind while visiting a website to fulfill their needs. It is astonishing to find out that the questions users face are often fundamental. You can use tools such as Google Analytics to identify the pages or keywords most searched and customize your content accordingly. For example, in one of our ‘discovery phases’ for a B2B medical services category, the most in-demand topic was ‘Remote Patient Monitoring (RPM).’ Though this was one of the multiple services offered by the company, it was boosted to the 1^st page of Google’s search results and helped drive traffic to the company’s website, which in turn increased the CR.

5. Avoiding Common mistakes:

In addition to doing all the right things in terms of designing your website, there are a few mistakes you want to avoid to increase the CR. Some of these mistakes include-

1. A poorly performing website due to slow loading time and broken links.
2. Adding too much unnecessary information on the landing page, which ends up overwhelming the consumer.
3. Making claims without supporting them with proper evidence, proof, and customer testimonials.
4. Placing social media buttons at the top of the landing page leads to the user leaving your website, thus reducing your website’s traffic. A solution to this can be placing such buttons at the bottom of the landing page not to distract the user.

Tools for Optimizing Website Conversion Rate

These tools collect data about your website and visitors to help you understand how people use your site and help you forecast the CR. Here are some of the best website conversion rate optimization tools:

Google Analytics: – A free analytics tool with beneficial conversion features.

ConvertBox – A conversion optimization software for deploying and optimizing opt-in forms and CTAs.

Unbounce – A famous landing page builder can also be used for deploying forms.

Mouseflow – A Powerful heat map tracking software to drive more conversions.

UserTesting – A tool to gather user feedback for improving your site’s Conversion rate.

Your company’s website is the most crucial channel and acts as your brand’s face. Constantly improving the user experience on your website should be the aim to increase your CR exponentially. The vital connection between Website Conversion Rate and the company’s sales conversion rate increase cannot be overlooked. We are confident that you will be able to substantially boost your website’s CR by carefully studying and implementing the tips and suggestions mentioned above.

References:

https://cxl.com/research-study/people-read-short-articles-original-research/