The Client:

Our client is a Dubai-based, reputed jewellery brand known for its exquisite and unique designs.

The Task:

Our client had clicked an exquisite set of photographs of their new jewellery range and wished to create a lasting impact amongst the upper-class Arab women audience without using direct advertising and marketing tools.

The Solution:

We collaborated with the editorial teams of leading Arabic digital magazines Sayidaty & Hia. This collaboration enabled us to access the powerful combination of high reach and profile proximity to the fashionista audience.

Based on the client’s requirement, we established our strategy on two separate legs as follows:

1. Editorial articles with the client’s jewellery range in focus were carried in the digital magazines of “Sayidaty” and “Hia.” The content was customized for desktop and mobile platforms, which helped us reach 1,500 clicks within a month.
2. A well-directed native media campaign wherein photos and videos of the products were posted on the magazine’s social media pages, including Snapchat, Instagram, and Facebook. Within a month, we achieved a 0.38% Swipe-up rate on Snapchat and around 500 likes per post, which rose to 2,000 likes in 3 months.